Stay in active connection with your decision maker and analyze his demand continuously.
The new customer acquisition by Cold Calls has some rules, they are very important for your success and in our last 3 video-blogs we mentioned Rule Nr. 1: dial the decision-maker in the right time, Rule Nr. 2: speak with the decision maker: quality versus quantity, Rule Nr. 3 use the right words, sentences and the right tonality to awake interest and Rule Nr. 4: continue the acquisition of customer after the Cold Call.
Our ReformBusiness International Sales Team provides weekly thousands of cold calls in the name of our customers worldwide. Target group: decision makers of small and middle-sized companies.
In the last weeks we analyzed the 5 rules of new customer acquisition by Cold Calls. This week we focus on the last step. Let’s talk today about the Rule Nr. 5: Stay in active connection with your decision maker and analyze his demand continuously.
You prepared the database of your potential customers, contacted them, analyzed their demand, you woke up the interest for your products or services. Great! What now?
You will start a long process of trust building, what means you stay in active connection with your potential customer, who showed interest for your products or services.
Years ago trust building worked through networking. In little cities or villages people knew each other, and trust building worked thanks to the quality of products or services and human relationship. Later it continued with recommendation. This influenced the quality and the importance of human relationship in a negative way, what caused the loss of trust step by step. In our time the quality and the human relationship is low in very high percentage of cases. That influences the trust of people and leads to higher importance of trust building.
In our last blog we spoke about the importance of trust building. Now we are analyzing how to stay in active connection with your potential customer with interest. By cold calls you can regularly contact you potential customer with interest and build his trust through building of human relationship. Sure, only in case, if he is agreed and you don’t disturb him. Recognize the right intensity of regular communication, don’t push, be polite and speak with your potential customer through question-answer interaction. Lead regularly a friendly conversation as two colleagues or even friends. Analyze his demand, speak about it and introduce him solutions. Don’t push, but stay active and show your customer, that you are ready to help him in the moment when he decides to cooperate with you. It needs time, be polite and patient. If you use the right way of active communication with your potential customer with interest, your results will come.
How can you stay in active connection with your potential customer with interest?
Which marketing channels should you combine?
How should you lead the friendly conversation and how often?
Do you need sales consulting to this topic?