Background that we unfortunately all know
COVID-19 (also known as the Corona virus) is an infectious disease. The cause of the infection is the novel corona virus SARS-CoV-2. The disease primarily attacks the respiratory tract and was first described in Wuhan at the end of 2019. In January 2020 it developed into an epidemic in the People’s Republic of China and spread worldwide into the global COVID-19 pandemic. Up to 188 countries are currently struggling not only with the disease, but also with its negative impact on the economy and thus on the lives of their people.
Corona virus impact on the economy
The impact of corona virus on the economy can be seen everywhere. There are industries that are struggling to survive and without government funding would have reported bankruptcy long ago, and industries that are flourishing.
According to the statistics from the German Federal Statistical Office (Destatis), on the one hand the Corona virus has had a negative impact on the automotive and electrical industries as well as the mechanical engineering and chemical industries in 2020.
On the other hand, the Corona virus has had a positive impact on sales in retail, internet and mail order.
You could look at the changes in sales endlessly and then analyze them, but the solution is there. Anton Kovach, the managing director of Shiwaforce.com, an innovative company and agile partner in digital transformation, says: “A crisis is nothing more than the inability to adapt to the changed circumstances.”
It’s time to listen
How? The crisis caused by the corona virus is currently leading all companies to react quickly and flexibly. It is time to innovate, develop and measure, listen to and analyze customer reactions. Listen to what? To all of our ideas that can not only save your company but even strengthen it. Development of so-called MVP (minimum viable product), its distribution and the analysis of customer reactions can now strengthen your company from one day to the next one. If you remain flexible and can react immediately to customer reactions. The answers are in the market. You just have to collect them.
Are you interested in the current needs of your potential customers?
Would you like to see customer reactions to your products or services?
Do you want to sell your innovation?
Are you interested in the opinion of your customers?